Spin U Win, Pfizer's nationally branded contest offered a chance for Canadians to win a Dream Vacation. The promotional hook of 'Everyone Wins' gave all participants $60 in coupons, an incentive to encourage switching brands. My role was to design the contest logo, brand identity and POP display artwork for on-shelf displays, gravity feeds, floor stands, PDQs, Costco pallets, print and digital marketing collateral.
Client
Pfizer Canada
Years
2008-2019
Category
Pharmaceutical
Corporation
Type of Work
Logo Design
Brand Identity
POP Displays
Digital Design
Motion Graphics
Art Direction
The goal of the contest was to boost sales and market share during a traditionally slow first quarter. The campaign ran in Canadian retail stores including Wal-Mart, Shoppers Drug Mart, Rexall, Costco and Loblaws.
Subsequent Spin U Win contests ranged from ocean and river cruises, luxury hotel accommodations, tropical destinations and secondary prizes from Sony. The Spin U Win promotional platform reached over 150,000 customers during the contest period, generating a list of customers and email addresses for future promotional offers.
My role for the additional contests gravitated towards art direction through management of the design team and mentorship while continuing to execute graphic design for the program over a six year period.
