An inquiry for producing a series of short meditation videos for Shoppers Drug Mart came at a timely moment during the pandemic lockdown. With the added stress and uncertainty of the pandemic, this initiative was both relevant and needed. The goal of the videos was to serve as a support tool on their website, aimed at reducing stress and anxiety for viewers.
Client
Shoppers Drug Mart
Years
2020
Category
Retail Pharmacy
Type of Work
Art Direction
Video Production
Video Editing
Audio Editing
Motion Graphics
Digital Design
The objective was to film many of the videos in-house but tight timelines and covid restrictions ultimately required the use of stock footage.
I produced four versions of each video as voice over tracks were required in English and French for Shoppers Drug Mart and Pharmaprix. The hardcoded subtitles were manually transcribed to ensure accurate timing and spelling in each language.
Headers, thumbnails and badges were designed to be used throughout the English and French Shoppers Drug Mart and Pharmaprix websites.
Upon receiving final approval, all versions of the video segments and supporting design files were uploaded via a secure FTP site.